Speak Mandarin Campaign (NLB)

Project:
Speak Mandarin Campaign (Posters)
Company:
Freelance Mode
Client:
National Library Board Singapore
Concept:
To employ popular Chinese traditional riddles, design and illustrate them in a modern way to capture public attentions and evoke intrigues to be engaged in trying to figure out the riddle answers. Hence increasing the level of awareness for Chinese language learning during the campaign.
My Role:
– Concept extension with further original idea (Historically steered themes)
– Project Management
– Research
– Minor Chinese copywriting
– Art direction
– Photoshop digital imaging works
– FA
– Client meeting