SBST COLLABORATED WITH US TO DISCOVERHOW TO IMPROVE THE MRT'S TRAVELLING EXPERIENCE?
DISCOVERY:USER & USE CASES RESEARCH.
OUTCOME:WE DISCOVERED A KEY PROBLEM (USE CASE)AND WHO OUR USERS ARE...
HOW DO WE DEFINE WHAT PROBLEM TO SOLVEAND WHAT TO DESIGN AND DEVELOP?
DEFINE: CONVERGING ON OUR USER INSIGHTS.
OUTCOME:WE DEFINED THE SOLUTION AND PROBLEM STATEMENT
HOW DO WE VALIDATE OUR HYPOTHESIS & DESIGN?
DEVELOP: LEAN UX DESIGN & DEVELOPMENT SPRINTS (VALIDATIONS)
OUTCOME: WE DEPLOYED AND VALIDATED THE DESIGN AND USE CASES IN THE FIELD ENVIRONMENT
HOW DO WE DELIVER THE MVP INTO A VIABLE PRODUCT?
DELIVER > PILOT PHASE & IMPLEMENTATION
WHAT IS THE VALUE & OUTCOME?
USER'S POSITIVE FEEDBACK AND THE PRODUCT LAUNCH
IF YOU ARE KEEN TO READ MORE ABOUT THIS PROJECT?
This project was created via the following design platforms:
